We share a philosophy where a successful customer is a happy customer. The product should increase profitability. makeSense is a marketer, sociologist and researcher that shares responsibility for the result – a successful user experience and money earned or saved by the business. Our work on the product begins with a series of research: analyzing the behavioral factors of the audience, testing hypotheses, to reach the result – generating an efficient solution for business growth.
For a new product or service to be successful, it must be understandable to the consumer and easily cover a particular need. First-class service is still an undeniable advantage. The purpose of the initial stage of research is to identify unmet needs of the consumers and create an idea of possible changes in their behavior.
Engaging representatives of the target group in the creation process allows to develop products, services and technologies that best meet the needs of consumers and have advantages over competitors.
The analysis of ideas allows to identify the most promising ones and to work on necessary recommendations for their selection and optimization. The main criteria for creating a successful product: the potential to meet the needs of users, persuasiveness, clarity, originality and credibility.
After analysis and determination of prospects, ideas pass the stage of optimization and transform into a plan for developing the necessary functionality that will cover the needs of consumers.
Based on the research, a prototype is created – a prototype of your product, service or technology that demonstrates the mechanism of interaction with the consumer and the main benefits of the product or services.
On the prototype stage, all marketing elements necessary for the future promotion and motivation for the potential consumer to use the product or services should be taken into account.