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Digital marketing
using digital technologies for acquiring potential customers and retaining them as consumers

Digital marketing tools

SMM

Social media marketing is an online marketing format where social media pages are used as a platform for promotion. The goal of SMM is to create content that users will share on their social media pages to help the company raise brand awareness and expand audience reach.

AdWords

A platform for online advertising developed by Google where advertisers bid on impressions of short ads, service offerings, product lists, or videos for Internet users. AdWords is used for advertising in search engine results, e.g. Google Search, as well as on non-search websites and mobile apps in the form of banners and videos.

Email marketing

Digital marketing strategy based on sending emails and developing relationships with potential customers. Setting up the right trigger letters in the process of communication with the client is one of the most common and efficient ways to attract new and retain existing customers.

Facebook targeting

A powerful advertising Facebook Business tool used for setting up a targeted advertising campaign on Facebook and Instagram social networks, as well as within a network of affiliate programs. Focuses on target audiences grouped by common social, demographic or individual criteria.

SEO analysis

A set of rules, recommendations and tools that help users learn how to increase website ranking in search engines and raise it in the search results by key queries for targeted website pages.

Marketing strategy

Part of company business plan consisting of a set of marketing activities to transform potential consumers into buyers of products or services offered by the company.

How it work

Three simple steps to get the most out of your ad campaign

Created with Snap
01

Project analysis

Analysis of current lead generation channels, formation of target audience portrait and avatar

02

Marketing plan

Creating a marketing plan for an advertising campaign based on the obtained data

03

Analysis of results and improvement

Analysis of the results of each campaign iteration, optimization, confirmation or refutation of hypotheses

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