Social media marketing is an online marketing format where social media pages are used as a platform for promotion. The goal of SMM is to create content that users will share on their social media pages to help the company raise brand awareness and expand audience reach.
A platform for online advertising developed by Google where advertisers bid on impressions of short ads, service offerings, product lists, or videos for Internet users. AdWords is used for advertising in search engine results, e.g. Google Search, as well as on non-search websites and mobile apps in the form of banners and videos.
Digital marketing strategy based on sending emails and developing relationships with potential customers. Setting up the right trigger letters in the process of communication with the client is one of the most common and efficient ways to attract new and retain existing customers.
A powerful advertising Facebook Business tool used for setting up a targeted advertising campaign on Facebook and Instagram social networks, as well as within a network of affiliate programs. Focuses on target audiences grouped by common social, demographic or individual criteria.
A set of rules, recommendations and tools that help users learn how to increase website ranking in search engines and raise it in the search results by key queries for targeted website pages.
Part of company business plan consisting of a set of marketing activities to transform potential consumers into buyers of products or services offered by the company.
Analysis of current lead generation channels, formation of target audience portrait and avatar
Creating a marketing plan for an advertising campaign based on the obtained data
Analysis of the results of each campaign iteration, optimization, confirmation or refutation of hypotheses
But it differs from other, more traditional marketing methods not only by its approach to customers. Modern digital marketing tools used to promote online business are the beacon that makes this area of marketing so attractive and large-scale even for small companies.
As people use digital devices ever more instead of visiting regular stores, digital marketing advertising campaigns have become the main channel for promoting most products and services. And due to the constant improvement of machine learning technologies, digital tools for determining the target audience currently show the highest performance of conveying useful advertising to the consumer.
MakeSense specialists have been working in digital marketing sector for a long time and carry extensive experience in promoting products and services, both on the Ukrainian and European markets, as well as in United States.