Oftentimes, user leaves the website or program because of inability to find the desired feature. The task of UI/UX design specialist is to develop a program interface where user can easily reach the destination.
We take into account not only the "color theory" and the harmonious combination of elements, but also the needs of the audience identified as a result of numerous research activities. Only by experimenting, it is possible to understand what design will be most attractive to the audience over a period of time.
Creating the perfect UI/UX project is impossible without a well-established process that combines a number of interrelated stages:
We define, analyze and compare business tasks with the needs of users. As a result of the analysis, we identify expectations, requests and problems that may arise when interacting with the product. We create a UX strategy. If the product is just being created, we use the data and models of the closest competitors for analysis.
Based on the results and conclusions of the market analysis and the established strategy, we make a list of the main requirements that the product must meet. The requirements map is a set of clear rules that must be followed when creating an interface.
The next crucial stage is the creation of the information architecture of the project, taking into account the functional specifics and ensuring convenient and fast access to content.
A prototype is created for each unique template of the future project. Later it is adapted to different devices. Creating a product prototype involves displaying a clear and understandable ‘flow’ of the user interface.
Testing of the created interface for compliance with a prototype and usability principles: processing of all possible consumer flows, defining the existence of ‘complex routes’ and their optimization.
Taking into account all these stages and current trends, a concept design is created, which becomes the basis for the design of all application screens or website pages. The interface is shaping into a finished product.
→ Conducting a set of market research to create a strategy for developing UX/UI interface design;
→ Creating simple and clear interfaces that are able to guide the user to the desired information or perform the desired function step by step;
→ Development of adaptive and unique designs for web and mobile applications that will be displayed properly on different types of devices and screen extensions;
→ Product customization (adding the features and settings that do not directly affect the functionality but allow users to customize the product for themselves, such as theme color, wallpapers, sounds, etc.);
→ Iterative refinement of the product. UX/UI design needs constant improvement and high-quality transformation.